Law office marketing plan 2020

Lawyou — viernes, 26 de febrero de 2021

How you can manage your marketing plan for a law firm

It is important to note that marketing is a discipline that every freelancer, business or company should overlook, as it is fundamental to attract new clients. Digital marketing can be adapted to different sectors. That is why in recent years we have heard so much about legal marketing or lawyers.

A online marketing strategy is a key piece to increase growth. This plan is a document that sets out the measures and a work plan to be carried out. Without it, the growth of your firm may end up depending solelyon factors that you cannot control, and that is a serious mistake.

What is a strategic plan


A set of decisions for achieving a future plan, in which a detailed explanation is given and the methods for achieving it are set out.

Applying a strategic plan is applied to improve the digital marketing of the office or a plan to improve the financial part of the office. This plan is formalized through a document agreed upon by the people involved in it, so that everyone is committed to its achievement. It consists of three fundamental or elementary steps to be followed:

  • Visualize where you want to be.
  • Understanding where you are current situation.
  • Trace the path that leads from one state to the other.
  • Finding out where you want to be.
  • Check what resources and tools are available in the firm.
  • To carry out external and internal audits of the processes managed by the office.

Objectives of a Law Firm Marketing Plan

It is to obtain a better positioning of the professional or the company that creates it, placing itself in a better position with respect to other entities of its sector, counting on the participation of all the people who are in it to help to identify the problems and to look for an original and efficient solutions for the office.

In order to achieve this objective, it is essential to convert these plans into actions. It is necessary that this strategic plan is aimed at all levels of the sector to obtain a greater visualization in this regard.

Do independent firms prepare strategic plans?


Do they execute them?

Do they review them?

It is important for law firms to develop strategic plans, which is uncommon among small and medium-sized law firms.Those strategic plans are essential to achieve an ideal business model, to update the practice of law to today’s digital marketing, etc.

Do you need advice?

From LAWYOU we are aware and we solve the business-related aspects of independent law firms, relying on numerous professionals in marketing, commercial area and business management.

Do not hesitate to contact us that you see below to tell us about your case. Or you can do it through our email or, if you prefer, you can also call us at 602 226 895.

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