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The advertising practices carried out by the legal profession have always been controversial.
Historically it has been a field full of restrictions, although it seems that every time the requirements regarding advertising and in favor of free competition are softening a little more. Therefore, from LAWYOU we believe that we should not miss the competitive opportunity that advertising offers us.
Where can a lawyer advertise?
It is evident that, nowadays, any type of client with a need will search on the Internet, either for the purchase of an article or the contracting of services. Therefore, Internet advertising offers a great advantage, compared to other traditional advertising media that tend to be more expensive and ineffective.
In view of the market technique, it is advisable to focus on web positioning, regular newsletters, legal blogs, and the various social networks that allow the visibility of the firm. In addition, all these tools can be interconnected, synergistically, so that with a smaller investment you can create greater impact.
How can a lawyer advertise?
According to the experts at LAWYOU, we will have to decide which tools we want to use and configure them so that we have mechanisms that attract attention and interest to our website, and that once there transmits an image of trust that increases their desire to hire you and that closes the process.
In the same way, we will have to take into consideration the point from which we start and the objectives we intend to achieve. If you have not yet started with Internet advertising.
Undoubtedly, you must start with the positioning in the network, since for many consumers what is not in Google, does not exist.
Therefore, the web page of the company will have special importance. It will depend on us and the work we put into it, whether it will be a powerful tool or just another website lost on the Internet.
What do potential clients look for in a lawyer?
The vast majority of the public attracted through internet, is not directly looking to hire the services of a lawyer. First of all, they will look for information related to their problem, so having a blog with current topics and appealing statements will be key to capture their attention.
Once he has reached the information related to the issue that worries him, that is, once he has read our blog, if it solves at least partially his doubts, it is very likely that he will contact us.
In any case, it is impossible to ensure that the use of the tools mentioned above will create a flow of clients. However, a law firm with a website, blog and presence in several social networks will have more chances of being contacted than one that only has a website and a simple contact form.
In addition, LAWYOU experts emphasize that the presence in social networks and information on current problems will provide an image of closeness and concern for the problems present in society, which will result in a more relaxed and confident customer.
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